WPC - Communication
The WP communication (WPc) supports the project specific objectives by linking WPc activities to the three communication objectives: a) increasing knowledge, b) influencing attitude and c) changing behavior.
The communication activities are roughly categorized in 5 areas:
- Digital activities
Activities within the 5 categories are customized to the phase of the project, the target group(s) and the specific aim of each the activity. As of having older adults as one of the main target group on board, communication is focused on digital and analog channels.